It’s one thing to understand what your customers need from you and another to satisfy their needs. With SuperBI, finding out what your customers need becomes easy because we work with your clients to figure out the challenges they face. However, figuring out what your customers need is not enough to upscale your brand; understanding how to satisfy their needs comes in handy.
Understand what their needs are
In the first paragraph of this article, we already talked about how important this is. I understand that most people already know what their customers need because, with SuperBi, that’s easy, but knowing what your customers need is not enough, you need to understand their needs. You can do this by studying your clients’ feedback instead of scanning it and coming up with a strategy that would work.
Study your competitors
If your competitors are doing better than you, there is a reason why that is happening. Study your competitors. What are they doing? What are they publishing? What are they launching? How are they taking care of their customers? What makes them different from you? Once you have an answer to the questions, it becomes easier to strategize regarding how you can serve your customers better.
Communicate with your customers
I believe most makers do not understand the importance of communicating with your customers. It shows them that you care. If you have a social media page and your customers have questions, make sure you attend to the problems as soon as possible. If they have emails, reply to their emails. Please don’t wait for days or even weeks to get back to them. When I want to patronize a business, I look out for good customer service. Good customer service doesn’t only involve smiling at your customers when they walk into a physical store; I am always willing to pay a premium for brands that offer me quality customer service physically and virtually. Please find a way to communicate with your customers, build a relationship with them, and show them that you care.
Listen to their feedback.
Some brand owners ask their customers to give them feedback, and when they do that, they don’t even implement the feedback. It’s not about making use of SuperBi to get feedback from your clients or even making use of the ask me any question tag on Instagram; it’s about working on the feedback or writing a detailed blog post on some of the ideas you’d be working on and the ones you’d skip. It’s also important to give your reasons.
Don’t set unrealistic expectations.
It’s better to set low standards and overdeliver than setting high standards and underdelivering. You can take this to the bank. Once it’s clear that you cannot meet up with something, don’t promise that you will do it. Only promise what you are sure you can do. I get that you want to make your customers know that you are up to the task, but don’t act like politicians who promise to give us the whole world and don’t give us an atom.